Recently, we hosted our first-ever Design Talk and designer networking event at our London, Ontario showroom featuring Darryl Forberg, a representative from Gus* Modern – a renowned Canadian furniture company with a strong Scandinavian influence and a commitment to sustainable manufacturing practices. In this blog, we will dive into the highlights of the evening, shedding light on Gus* Modern's exceptional designs, manufacturing processes, and why it stands out as an exemplary choice for those who share our passion for timeless and sustainable furniture.
Darryl Forberg began the Design Talk by unveiling the latest collection of furniture designs, emphasizing the inspiration behind each unique piece. Notably, he highlighted the Baltic Chair, predicting its potential to become a Canadian design icon in the next two decades. This iconic chair, still in production today, embodies Gus* Modern's commitment to crafting enduring and noteworthy pieces. The design talk provided an intimate look into the creative process, making it clear why Gus* Modern is able to produce top notch designs and products.
Manufacturing Excellence: PET Fill and FSC® Certification:
An integral part of Darryl's presentation focused on Gus* Modern's manufacturing practices, with a spotlight on two key aspects – the use of P.E.T. (Recycled Water Bottles) for fill and the Forest Stewardship Council (FSC®) certification for responsibly sourced wood.
P.E.T. (Recycled Water Bottles) vs Conventional Fill:
Darryl outlined the utilization of P.E.T. fill, which is derived from recycled water bottles, as an eco-friendly alternative to conventional fill materials. This process redirects plastic bottles from landfills, transforming them through multiple purification stages into a synthetic-down filling for upholstery. The result is not only environmentally beneficial but also ensures enduring comfort and the preservation of cushion loft and shape. This sustainable approach is incorporated into most sofas, armchairs, and select pillows offered by Gus*, reflecting a commitment to innovation in both design and environmental responsibility.
Certified by the Forest Stewardship Council:
Wood, being the foundational material for Gus* Modern furniture, undergoes stringent standards with certification from the Forest Stewardship Council (FSC®). This certification assures consumers that the wood used in Gus* Modern products is responsibly sourced. By choosing FSC®-certified products, consumers actively contribute to the preservation of forests and endorse a legacy of responsible wood usage for future generations. Gus* Modern's dedication to sustainability resonates through their transparent commitment to responsible wood practices. Products like the Bantam Lounge Chair, Bancroft Dining Table, and the Odeon Coffee Table are just a few of the great examples that meet the FSC® criteria.
Showcasing Gus* Modern's Creations:
Our event provided attendees with a unique opportunity to interact with Gus* Modern's creations, offering a hands-on experience with the comfort and aesthetic appeal of their furniture. The diverse selection of floor models available in our showroom showcased pieces such as the Sola Sofa, the Baltic Chair, Circuit Modular Sofa, and the Renfrew Sofa, just to name a few. This immersive experience allowed attendees to appreciate firsthand the meticulous craftsmanship and design philosophy that define Gus* Modern's products.
Lively Q&A Session and Building Connections:
The evening concluded with a spirited Q&A session, creating an open dialogue between our guests and Darryl Forberg. This interactive platform allowed attendees to pose questions about design inspirations, production intricacies, and the philosophy that underpins Gus* Modern's approach to furniture design. The exchange of ideas and insights strengthened the connection between Gus* Modern and our audience, emphasizing the brand's transparency and authenticity. Beyond a mere event, it became an exploration of possibilities in design, aligning seamlessly with the ethos of Habitus.
Gus* Modern's Excellence and Timeless Appeal:
Gus* Modern's excellence is grounded in several pillars: contemporary designs with timeless appeal, sustainable manufacturing practices, meticulous craftsmanship, transparency, and a steadfast focus on comfort. These factors collectively position Gus* Modern as an outstanding choice for individuals who, like us, seek furniture that not only looks good but also aligns with the principles of Scandinavian design while adding a timeless elegance to any interior. With a track record of furniture production since 2001, the longevity and consistency of Gus* Modern's commitment to quality and sustainability are evident in every piece they create.
A Celebration of Craftsmanship and Design Philosophy:
Our Design Talk with Darryl Forberg celebrated not just the craftsmanship of Gus* Modern's designs but also delved into the underlying design philosophy that sets them apart. It provided a platform for guests to explore and appreciate the intricate details that go into creating each piece, fostering a deeper understanding of the brand's values and commitment to excellence. More than a mere gathering, the event served as an exploration of possibilities in design, resonating deeply with the ethos of Habitus.
Networking and Future Talks:
As our guests left with valuable insights into Gus* Modern's commitment to quality and sustainability, the event transcended the boundaries of a typical gathering. It became a catalyst for building connections and fostering a community of design enthusiasts. For designers interested in future talks and events, we encourage you to contact us to stay informed and be part of this engaging dialogue on design, craftsmanship, and sustainability.
Our Design Talk with Gus* Modern was a resounding success, encapsulating the essence of timeless elegance, sustainability, and meticulous craftsmanship. From the unveiling of iconic designs to a deep dive into manufacturing processes, the event provided a comprehensive look into what makes Gus* Modern a standout choice in the world of furniture, and a true Canadian success story. As we continue our journey with a commitment to quality, sustainability, and design excellence, we look forward to future events that will further inspire and connect our community of design enthusiasts.